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Picture Yourself in Visual Communication
April 18, 2005
By Kathy A. Johnson
kathy.johnson@hqpublications.com
Business Programs Columnist
The 9/11 images burned in our minds, the "swish" logo of an athletic shoe company, or the little man icon on the restroom door… These are examples of the power of the visual to communicate information and emotion.
From cave drawings to digital computer images, people have always communicated using pictures as well as words. Visual communication relies on images to convey ideas and emotions. If you think you'd like to use images to tell a story or sell a product, a visual communication career might be for you.
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Coursework
Visual communication encompasses photography, graphic design, film, illustration, and multimedia (most people have a specialty, while still possessing knowledge in other areas of visual communication).
Colleges, universities, and independent schools of art and design offer classes and degrees in visual communication. While studying for a degree, you'll take classes in a wide variety of subjects such as the theory and technology of visual communication, various types of photography, desktop publishing, layout design, photojournalism, basic typography, animation, and advertising design.
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Visual Communication Careers
A visual communication degree can prepare you for a career in a variety of fields, including photojournalism, graphic design, advertising, or film. Depending on your specialty, prospective employers include book and magazine publishers, Web design companies, advertising agencies, and large corporations who need in-house designers.
Since visual communication falls under the general heading of an artistic career, your creative ability, as well as your education, will affect your job prospects. Job outlook is good for artists, but competition is keen, according to the 2004-2005 Occupational Outlook Handbook. If you like communicating visually, why not picture yourself in visual communication?
Sources
About the Author:
Kathy A. Johnson is a freelance writer and editor based in Florida. She has worked as a writer and editor for several publications, writing articles on a wide variety of topics. She and her husband owned and operated an insurance and financial services company for 13 years.
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