|
Choose a Business Degree for a New Future |  |
Online Marketing: Small Businesses Fall Short
March 22, 2007
by Gabriel Traverso
Business Programs Columnist
In a recent effort to understand the business strategies employed by small innovative businesses the U.S., Small Business Administration discovered some interesting holes in online marketing. In brief, small high-tech companies' aren't built to attract new customers. For the ambitious and entrepreneurial, this presents a picture-perfect opportunity in small business marketing strategy.
Online Corporate Websites Fail to Deliver
In its December 2006 report, the SBA found that most small, high-tech businesses' Web sites fail at communication. "Almost without exception, corporate websites are found wanting," the report stated. The report noted that while companies were once able to build relationships up over time, face-to-face, they must do so online, where many people are unwilling to invest the time to research a company and its products.
What it Means for Intrepid Marketing Professionals
The opportunities in small business marketing and e-business strategy are boundless. Jobs in marketing, while subject to stiff competition, are expected to grow 22 percent in the 2004-2014 period, according to the U.S. Bureau of Labor Statistics (BLS). The BLS expects only 14 percent employment growth across all other industries combined. Why? Because companies continue to turn to more efficient media outlets such as the Internet, creating more opportunities for those with an understanding of employing successful marketing strategies online.
Launch Your Online Marketing Career
Most positions will require at minimum a bachelor's degree, so a marketing degree is the natural answer. Adding classes on e-commerce and e-business to your marketing program can help give you an edge over other applicants seeking the same jobs. Online programs in marketing give you the opportunity to learn about ecommerce, sales and marketing strategy, and classes focusing on entrepreneurship can help you understand the challenges of small business marketing. Your marketing degree could provide the first step in what might end being a long and rewarding career.
Sources:
About the Author
Gabriel Traverso is a freelance writer, independent musician, and artist. He resides in Reno, NV.
|
|
