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On Your MBA Career Bookshelf: Jim Collins's Good to Great
June 6, 2005
by Wendy Croix
Business Programs Columnist
Good to Great, Why Some Companies Make the Leap…and Others Don't, by business management researcher and former Stanford Graduate School of Business faculty Jim Collins (HarperBusiness, $27.50).
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One of Business Week's top 10 business books of 2001, Good to Great is still on the New York Times bestsellers list and on Amazon's top twenty sellers list as well. MBA-holders recommend Good to Great as essential reading for your MBA education, if you want to understand what makes a company thrive. And isn't that what you need to know - before you sign on the corporate dotted line and launch your MBA career?
Corporate Case Studies
Collins and his research staff winnowed through more than 1,400 Fortune 500 corporations to find the 11 companies that made the leap from good to great. Collins looked for companies that once performed at or below the market and then turned around to significantly outperform the market 15 years running.
Whether you're looking to jump-start your MBA career or to supplement your business education, find out the common traits these turnaround companies have and make their successful tactics your own.
MBA Career Strategy
Perhaps you'll reconsider your corporate leadership style when you find out that humble yet strong-willed leaders prosper far more than outgoing ones. Maybe you'll emulate Collins's "Hedgehog Concept" and "transcend the curse of competence," locating the unique passion that drew you toward an MBA career in the first place. Or maybe you'll fax that resume to Kimberly-Clark or Circuit City.
For Further Reading
- Reviewers who like Collins also recommend First Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman.
- Also recommended, Collins's classic bestseller Built to Last.
About the Author
Wendy Croix, Ph.D. is a freelance writer, cultural critic and university professor. In her twenty years as a professional educator, Wendy has guided hundreds of students toward the careers of their dreams.
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