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On Your Marketing and Sales Bookshelf: Never Eat Alone
September 8, 2005
by Wendy Croix
Business School Savvy Columnist
Never Eat Alone and Other Secrets to Success, One Relationship at a Time by marketing consultant Keith Ferrazzi with Fortune Small Business editor Tahl Raz (Currency/Doubleday, $24.95).
New to the Times Business Bestsellers List this month, Never Eat Alone tells its readers "how to build and sustain a lifelong network of connections among ones colleagues, friends and mentors." Readers in sales and marketing, as well as consulting, will find this book a treasure trove of advice for making and sustaining business relationships. One Amazon.com reviewer quips, "If I see a 28 year-old buying his very own Gulfstream IV jet, it'll probably be because he read this book and applied the lessons in it."
Ferrazzi's Amazing Life Path
The son of a steelworker and a cleaning lady from Youngstown, Pennsylvania, Keith Ferrazzi got a Yale degree and a Harvard MBA. Once the youngest partner in the history of the prestigious Deloitte Consulting, Ferrazzi is now founder and C.E.O. of his own Ferrazzi Greenlight consulting firm.
Never Eat Alone: Your Sales and Marketing Plan
If you want to work some sales and marketing magic, or jump-start your consulting career, you'll thrive on incorporating the author's wisdom into your life--your business life and your personal life. Ferrazzi lets you know how to get in touch, how to keep in touch, and how to stay visible. Make his advice to "ping" constantly and never eat alone the core of your sales and marketing plan, and you may be the one with the Gulfstream.
For further reading:
Reviewers who like Never Eat Alone also recommend Love Is the Killer App: How to Win Business and Influence Friends by Yahoo! leadership coach Tim Sanders.
About the Author
Wendy Croix, Ph.D. is a freelance writer, cultural critic and university professor. In her twenty years as a professional educator, Wendy has guided hundreds of students toward the careers of their dreams.
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