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The Skinny on Marketing Communications
by Amanda Daflos
amanda.daflos@hqpublications.com
Business-Programs Columnist
6 October, 2004
Are you living out a career in marketing communications or thinking about a career in marketing communication services? Read on to get the scoop and get it fast!
What Can I do as a Marketing Communications Professional?
As a marketing professional or someone considering building a career in marketing, you understand that marketing communication jobs make for wonderful and extremely exciting careers. But what industry should you work for? What will you do every day?
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You will find that as a marketing professional, you have a wide range of positions open across several industries. More than that, with experience and the right contacts, many well-versed marketing professionals choose to operate on a freelance basis, and provide marketing communication services to a wide variety of clients in a variety of industries. Just some of those industries include:
- Computers and electronics
- Fashion
- Insurance
- Travel
- Healthcare
Marketing is Growing Faster than Average
According to the U.S. Department of Labor, Bureau of Labor Statistics (BLS), “employment of advertising, marketing, promotions, public relations, and sales managers is expected to grow faster than the average for all occupations through 2012.” The BLS indicates that such growth will be, "spurred by intense domestic and global competition in products and services offered to consumers.”
The Department also suggests that, “employment is projected to grow much faster than average in scientific, professional, and related services, such as computer systems design and related services, and advertising and related services, as businesses increasingly hire contractors for these services instead of additional full-time staff.”
Best of All, the Marketing Communications Industry is Fun!
When asked for her thoughts on the industry, Janet Keeley of Denver, Colorado, owner of Keeley Writing & Editing and seasoned marketing communications professional remarked, “The opportunity to help businesses identify key audiences, craft targeted messages and find effective communications vehicles is a thrilling challenge for me. When you find the right mix, you can have an incredible impact."
Marketing communications is a fun profession. You have a wonderful opportunity to work hands on with exciting ideas in an effort to bring them to life. Through a well-chosen marketing communications curriculum, you are sure to take the first steps toward an exciting and lucrative career.
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About the Author
Amanda Daflos is the Founder and President of Aleigh Productions, a public
relations and event consulting firm based in Colorado which specializes in work
with non-profit organizations and initiatives as well as small businesses and
corporations. Academically trained at Hamilton College in Clinton, New York and
currently completing a master’s degree in public administration at the University
of Colorado, Amanda works to promote individuals and corporations and brings
their special events to life.
Sources
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Department of Labor, Bureau of Labor Statistics, 10/3/04, http://bls.gov/oco/ocos020.htm
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