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Marketing Communication Major a Springboard to Career Choice
July 19, 2005
By Kathy A. Johnson
Business Programs Columnist
Marketing communication is essentially the management of an organization's communication with customers, prospective customers, or the general public. Marketing communication training includes techniques of sales, advertising, promotion, publicity, direct marketing, or e-marketing.
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Effective marketing communication supports the goals of each company's marketing plan. Public relations firms and advertising agencies frequently look for people with a marketing communication degree.
Information, Communication, and More
Many colleges and universities offer a major (or minor) in marketing communication. (Post-graduate programs are also available.) Course work includes many aspects of marketing, advertising, mass media, and promotion. Topics include production and distribution of information within large organizations, information networks, the role of mass media in shaping public image and influencing people's behavior, media and politics, and communication technologies. Many programs offer internships to give students the chance to learn by doing.
A Major with Possibilities
The advantage to a marketing communication major is that you'll receive broad experience of different aspects of the field. You can discover which area you're most interested in, and your variety of experience and education can open up a number of career possibilities.
Careers in public relations, marketing, advertising, and related fields are expected to continue their strong growth. If you want to be part of the trend, prepare yourself by seeking a degree in marketing communication.
About the Author
Kathy A. Johnson is a freelance writer and editor based in Florida. She has worked as a writer and editor for several publications, writing articles on a wide variety of topics. She and her husband owned and operated an insurance and financial services company for 13 years.
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