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Going to Market: Landing A Marketing Communication Job
by Edward Castro
ed.castro@hqpublications.com
Business Programs Columnist
According to broadband research group Point Topic, there were a total of 54.6 million DSL subscribers in the third quarter of 2003, 85.3 million in the third quarter of 2004, and should break 100 million by early 2005.
For anyone looking for educational opportunities, broadband allows more robust teaching programs to be offered online without fear of overburdening an Internet connection.
While there are many different degree programs available online, we'll take a look at a program that can help you land a marketing communication job or increase your chances for E-commerce success.
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The Third Degree
After an MBA or an information technology degree, a marketing communication degree offers anyone interested in a career in e-commerce the most options. Finding the right program takes a commitment to research, which is an ability that helps a marketing communication specialist develop an integrated marketing communication plan.
What Is Marketing Communication?
Marketing communication is the face of your business. For an E-commerce company, the image you project is especially important. Equally important is how well you tell your story since it has a direct impact on your success. An integrated marketing communication plan considers all the possible channels that a consumer, employee, or media professional might take to reach your organization and presents a consistent message across all those channels.
Internally, an integrated marketing communication plan helps traditional businesses and E-businesses:
- Produce Good Morale
- Increase Employee Productivity
- Ensure Low Staff Turnover
- Share The Company Vision
- Communicate Company Objectives
Externally, an integrated marketing communication plan helps traditional businesses or E-businesses:
- Address Company or Organizational Problems
- Enhance Your Company or Product Image
- Restore Confidence in Your Company, Product, or Service
- Win the Hearts and Minds of Consumers
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Online and In Control
Pursuing a marketing degree is rarely an option for most Internet entrepreneurs. Starting a business is time consuming and commuting to and from college or university to attend classes is in most cases impossible. Fortunately, the growing popularity of broadband allows busy professionals the opportunity to pursue a degree online.
Numerous online marketing communication programs offered by reputable educators now mirror programs and majors once only available through traditional universities and colleges. An online degree program can lead to a bachelor's or associates degree in marketing in as little as two years.
Pursuit of Happiness
As you pursue your marketing communication degree online, you'll explore a variety of different subjects that will improve your chances of landing a marketing communication job or improve your E-commerce Web site including:
- Consumer Behavior
- Sales Management
- Advertising
- Market Research
- International Marketing
Not Just for Kids
Many business professionals can benefit from an online marketing program. Business owners and sales professionals can increase sales and improve performance by learning how to identify customer needs and communicate product information or pricing.
If you're looking to land a great marketing communication job, a basic knowledge of marketing principles is a must to enter the field. Thanks to the growing availability of broadband, getting that knowledge is easier than ever before.
About the Author
Edward Castro has extensive experience as a creative media writer. His client portfolio has included such notables as Hewlett-Packard, Sony Computer Entertainment, Shockwave, AtomFilms, GameBlast and Mervyn's California. In his current position, Ed is developing the marketing strategy of an Internet start-up company specializing in Japanese trade goods.
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