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A Career in Marketing and Sales - Is It for You?
by Kathy Johnson
kathy.johnson@hqpublications.com
Business Programs Columnist
In the areas of marketing and sales, job opportunities are expected to grow faster than the average in the next eight years, according to the U.S. Bureau of Labor Statistics. There are many educational paths to take if you seek a sales and marketing career.
But First, Consider the Following...
Before you get started, is this career a good fit for you? Do you have the skills it takes to succeed?
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Most people who excel in marketing and sales possess the four C’s of sales and marketing character traits:
- Communication skills, both written and verbal. Working in marketing and sales requires the ability to talk, both on the phone and in person. You might find yourself giving a presentation before a roomful of people, or trying to close a sale on the phone. Reports, memos and proposals must be written to keep clients and co-workers informed.
Communication also means listening as well as talking—the effective salesperson or marketer will tune in to what is being said by his or her clients or potential clients.
- Charisma. Marketing and sales jobs suit those who are friendly and outgoing. If you are shy or find it hard to talk to someone you don’t know, this might not be the career for you.
- Creativity. Using creativity in marketing and sales improves procedures, develops new products and solves problems. A creative streak will give your work an extra spark.
- Computer Knowledge. Word processing and database applications are a must for many positions. The increasing use of the Internet in marketing and sales especially demands computer knowledge.
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If you possess these skills and characteristics, you may find the exciting and varied careers in the field of marketing and sales are for you.
About the Author
Kathy A. Johnson is a freelance writer and editor based in Florida. She has worked as a writer and editor for several publications, writing articles on health and fitness, gardening, teen issues and other topics. She is currently the features editor of Forum, a bimonthly publication of the national mothers group, Mothers & More.
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