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American Idol, The Golden Goose of the Music Business
June 13, 2005
by Erika Edwards Decaster
Business Programs Columnist
Success in the music business is just that, business.
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It's Not Personal, It's Just Business
What makes American Idol such a success? Some would say it is the show's judge Simon Cowell, a narcissistic British import, whom America gleefully watches destroy the young contestants week after week. Some argue that it is the contestants themselves, pointing to the successful careers of Idol winners Kelly Clarkson and Clay Aiken.
Many people would attribute it to the music, which is proving to be trans-generational, appealing to teens, their parents, and even grandparents. Most people in the music business agree, however, that it is the business savvy of the producers of the show that make it so successful.
The Idol Empire
American Idol is the golden goose of the music business. According to USA Today, the hit show is still the #1 rated show in its fourth season, and shows no signs of slowing. In fact, the producers of the show believe that with proper management, the show could extend another 10-20 years.
Idol is more than just television or music. It is becoming an empire. Sales of Idol-related merchandise reached $215 million last year. Idol contestant concert ticket sales topped $28 million, and recordings brought in a whopping $900 million.
The Other Simon
Simon Fuller, another Brit, is the show's founder and mastermind. His career in the music business has consisted primarily of managing and recording short-lived but extremely popular pop groups like the Spice Girls. The music business is ruled by changing tastes and trends, but Fuller has found the secret recipe to what he believes with be long-term success.
Fuller has full control over the performers for three years after they participate in American Idol, a fact which some critics believe is detrimental to each performer's long-term career in the music business. Fuller has seen to every detail. Even the contestant's names, like Ruben Studdard and Fantasia Barrino, have been trademarked by his company.
A Successful Career in the Music Business
It remains to be seen how long the golden goose that is American Idol will continue to capture America's attention, but for now, the music business is watching and waiting. The real stars of the show are not the ones you see onstage, but the marketers, promoters, and producers behind it.
It just goes to show that a successful career in the music business isn't necessarily about looks and talent, it's about business.
Sources
About the Author
Erika Edwards Decaster has most recently worked as an internship coordinator for Brigham Young University. Her previous experience includes publishing, curriculum development, museum administration and as a teacher of English as a second language. She has also worked as a full-time humanitarian aid volunteer in Portugal and as an employment specialist in the Dominican Republic.
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